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Research papers

Measuring and selling new media via established research systems

In recent years there has been a steady move towards an integrated and interdependent European market - and the media available to advertisers across Europe have become more similar country by country. There is still however limited access available...

Catalogue: Seminar 1992: Media Research Meets The Future
Authors: John Clemens, Jon Priest
June 15, 1992
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Citation

Clemens and Priest (1992a, June 15). Measuring and selling new media via established research systems. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/measuring-and-selling-new-media-via-established-research-systems